Ray · Amsterdam, working worldwide

Some products deserve a campaign, not a photo.

I direct and build campaign imagery for brands — the kind that normally needs a studio, a crew and a month. Every frame made for you. Nothing recycled, nothing off a shelf.

Art & Campaign Direction Fashion · Beauty · Product Stills & Motion

Two figures in black tailoring under a sweeping silk-tulle veil, with white branch headpieces, against black

Campaign films

Product and campaign films — concept, direction, generation, grade and cut.

The Long CorridorCouture · Campaign film

Expected and ImpossibleCouture · Campaign film

Left in a FieldFurniture · Campaign film

Anyone Can Acquire a LegendLeather goods · Campaign film

Rolling in LoveFragrance · Product film

Stills

Concept, direction, styling, execution and grade — all mine.

Beauty portrait beneath a glass dome with gold liquid running down it — Under GlassBeauty · Concept

Figure on a stone plinth with one leg extended, smoke rising behind — PlinthCouture · Studio

Pleated fan garment against a deep ochre ground — Fan, OchreCouture · Sculptural

Figure in a poppy field, red flowers breaking upward against deep blue sky — Poppy BurstFashion · Colour

White-clad figure reaching toward a fragrance bottle among red poppies — Found in the FieldFragrance · Campaign

Silver draped gown in cold blue light — Silver, ColdCouture · Light

Structural striped headpiece caught mid-movement against pale blue — Striped SailMillinery · Motion

Red tailoring with an oversized red and white striped headpiece — Candy StripeTailoring · Graphic

Striped suit bent forward under a green spotlight — Green SpotTailoring · Studio

Green pleated fan garment against a warm dark ground — Fan, GreenCouture · Sculptural

Double, FieldEditorial · Film

Double exposure of a figure and grasses in low sun — Double, SunEditorial · Film

All work on Instagram →

All work shown is self-initiated concept work, not commissioned campaigns.

Campaign, end to end

Not just the image — the idea, the line, the placement and the art direction.

A green sofa standing in a wild flower meadow with the line We left it in a field. It's still winning. — A furniture campaign built around a single claim about durability — the product left outdoors, still perfect. Concept, headline, art direction and image. Self-initiated concept · Furniture

How it works

You don’t need a brief, a moodboard or a marketing team. A product and a sentence about who buys it is enough to begin.

You send the product
Photos, packaging, a link — whatever exists. Plus who it’s for.
I send a direction
One concept, in writing, before anything is made. You approve it or we change it.
I build it
Directed, generated and graded by me. You see the work in progress, not only a final.
You get the files
Finished, sized, yours to use commercially. Two rounds of changes included.

What it costs

Flat rates. No day rates, no revision meters, nothing unexpected on the invoice. All prices exclude VAT.

Set

€395

Excl. VAT · Five working days

One concept, developed with you
Six finished images
Two rounds of revisions
Sized for feed, story and web
Full commercial usage

Set & Motion

€595

Excl. VAT · Seven working days

Everything in Set
One five to ten second film
Cut for Reels and TikTok
Sound design included
Full commercial usage

Monthly

€995

Excl. VAT · Per month, rolling

Three sets each month
One film each month
A running visual direction
Priority turnaround
Cancel any time

All prices are exclusive of VAT. Dutch clients are charged 21% BTW. VAT-registered businesses elsewhere in the EU are invoiced under the reverse-charge rule. Clients outside the EU are not charged VAT.

Tell me what you’re selling.

I’ll tell you honestly whether I’m right for it — and send one idea for your product before you pay anything.

Message me See more work